What do affinity programs typically involve?

Affinity programs typically involve groups of customers from specific organizations, such as professional associations, trade groups, or other collectives. The essence of these programs is to offer insurance products tailored to the needs and characteristics of these specific groups. This approach leverages the collective bargaining power of the group, enabling them to secure better terms, premiums, or services than what individuals might obtain on their own in the open market.

By grouping individuals based on common characteristics, affinity programs can effectively market insurance products designed to resonate with the members' interests or specific needs, enhancing engagement and uptake. The partnership nature of these programs often results in added value for both the organization and its members, fostering loyalty and providing convenience.

This understanding underscores the structured relationship in affinity programs that distinguishes them from other approaches, such as individual policies that lack a group component or stand-alone offers that do not serve any aggregated audience.