What are group/affinity programs designed to do?

Group or affinity programs are designed to allow organizations to offer insurance products to members of a particular group, often at more favorable terms or tailored conditions. These programs can include additional benefits or features that enhance the core insurance products offered to the group members, such as discounts, customized coverage options, or added services that are not available to the general public.

This approach leverages the collective purchasing power of the group, creating a tailored offering that is more appealing to members. The focus is on enhancing the core insurance product instead of offering standalone products that would cater to individual needs, or exclusively interacting with large clients or utilizing brokers for sales. Rather, these programs aim to maximize value for a defined group, making option B the most accurate representation of their purpose.